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Hubstaff Growth Marketing Manager

via

Headquarters: Remote
URL: https://hubstaff.com/

As the Growth Marketing Manager, you’ll be responsible for leading and assisting marketing initiatives meant to increase traffic and trials. You will use your broad skillset to present new ideas and opportunities to help grow Hubstaff through new and existing channels and retargeting efforts. Thrilling, right? You will also help build and monitor automations, and report back with suggestions on next steps.

Hubstaff is a fully remote company with team members all around the globe. For this position, though, only candidates in time zones within 2 hours of EST will be considered.

Responsibilities

Growth

Develop/promote new channels and drive traffic to Hubstaff website to get more trials for our products.
Manage our outreach team
Influencer outreach & collaboration (blogs, videos, podcasts, etc.)
Including cold email outreach campaigns
Modify/design the process of reaching out to influencers/content owners for content/brand
Own the reporting/results of outreach
Design and implement A/B tests for our site, emails, ads, and popups
Video search optimization
Analyze listicle blog posts and suggest reformatting top converters to video
Manage youtube rankings
Paid (google ads, facebook, twitter)
Advertising optimization
Facebook
Google
Getapp / capterra
Content promotion via paid
App store advertising
Podcast advertising
Retargeting
Retargeting trials
Retargeting failed trials
Retargeting visitors
Content retargeting
Working with the Content team for ad text and look

Automation

Scaling and automating the growth processes
- Manage ActiveCampaign marketing automation platform and marketing email communication
- Segment lists based on behaviors like past email engagement and website and blog interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Make sure pixels are on all of our pages and that we have a way to remarket to everyone that sees specific pages

Requirements

Experience with email marketing, lead nurturing, marketing automation, and web analytics
Experience with deploying and testing ads
Understanding and experience in CRO methodology
Deep understanding of analytics
Ability to work autonomously
Comfortable only meeting with your co-workers on a screen versus in real life. (We do have fun retreats, though, so you can actually meet them.)
Good suggestions for new shows to watch, music to listen to, or new travel destinations to visit.

Bonus points - tell us about them!

Experience with ActiveCampaign, VWO, Woopra, Hubstaff, and/or Hubstaff Tasks
Ability to build landing pages
What we love about Hubstaff is being able to have a real-life and do work you genuinely enjoy. So, it’s a plus if you have any hobbies or interests outside of the work grind.

Work breakdown

60% direct work to Increase traffic and trials

30% completion of marketing projects

10% advertising

Hubstaff is a 100% distributed team that values:

- Freedom

- Flexibility

- Hard work

- Data-driven decisions

- Having a great time

- Building a product that is doing well

Sound good? We think so! Apply and let us know how you'd be a good fit for the Hubstaff team. Who knows, you could be our next Hubstaff-ian! (Hubstaff-er? Hubstaff-ist? We’re working on that one.)

We look forward to hearing from you!

To apply: https://forms.gle/gCp7yybh5PCPuDgH9

Posted Hubstaff Growth Marketing Manager on September 30, 2019 via