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display.io Demand Generation Specialist

via

Headquarters: New York
URL: https://display.io

Summary:

This is a great opportunity for an experienced demand generation expert who values the freedom and flexibility of working from anywhere to build and own a new marketing automation cycle for a killer new advertising product.

What we do:

Display.io uses technology to create better advertising experiences for mobile apps.

Our app publisher partners like tumblr invest huge amounts of time and resources building a user experience that delights their audiences. But when they turn to advertising to generate revenue they are forced to trade-off this hard earned user experience for ads that are obstructive and interruptive.

We don’t think this trade-off is necessary and we’ve just launched a product that proves it.

What we need:

We need you to develop and execute an effective Account Based Marketing strategy through Hubspot for our newest product that turns prospects into MQL’s, SQL’s and ultimately new customers.

Build automated workflows and sequencing
Launch marketing campaigns through email & paid channels (Linkedin, Google, FB)
Optimize landing pages, ad creative, copy and ad campaigns to drive down CPA costs
Create new content ideas that evangelize our product
Evaluate, recommend, and test new marketing channels
Meet Sales Qualified Lead targets

The experience you’ll need

6+ years experience in B2B demand generation
Expert in using marketing automation software platforms (We use Hubspot) to build successful ABM campaigns
Experience in paid media and ad optimization
Expert at applying insights from marketing analytics systems (Google Analytics, Hotjar etc) to optimize marketing automation campaigns
Demonstrated ability to generate valuable content ideas that evangelize our product and lead to successful marketing cycles
Expert communicator both written and verbal
Track record of success in building and operating marketing automation campaigns

Bonus: