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The Otaku Box E-commerce Marketing Manager

via

Headquarters: Tokyo, Japan
URL: https://theotakubox.com/

We’re hiring an E-commerce marketing manager to head the E-commerce team for a company that specializes in anime products and Asian snacks! You’ll be managing a digital marketing team of about ten people, and be expected to drive sales and prove your ROI. This is a great role for someone who wants to get stuff done with minimal input and is confident about driving sales. This isn’t a good role if you want to be told what to do or don’t want to have to perform.

First, here’s what we’re NOT looking for:

We're not looking for someone who needs to be told what to do or what to create. We're not looking for someone who needs to be managed. We're looking for someone who can set, measure, and meet KPIs, with a very high attention to detail and manage a team to get it all done. You should be able to conceptualize, create, measure, report, and optimize entire journeys / funnels without being told what, when, or how - we will not hold your hand or micromanage you. You'll be required to perform (and prove it), and you'll be well compensated for great performance. Making stuff happen and increasing sales will be 100% your responsibility. If this doesn't sound like your cup of tea, stop reading now.

Here’s what we ARE looking for:

Someone who knows how to produce sales in E-commerce! You’ll be managing products on Shopify and creating/optimizing a wide variety of marketing using ManyChat, OctaneAI, Drip, Shopify apps, and more, connected by zapier, webhooks, and whatever else it takes to get the job done. You’ll be managing and working closely with a digital marketing team and outside agencies that includes PPC marketers, graphics designers, SEO specialists, and ambassadors.

Bottom line: you’ll be doing what it takes to produce sales, as well as reporting on it so you can optimize further. When you apply, make sure to link to your portfolio and/or summary of your past experience (make sure it includes your ROI and how you measured it). Don’t send a LinkedIn link or similar BS.

Job Details:

This is a fully remote, contract position with a potential for regular bumps in salary based on performance, paid via bank transfer monthly. We don’t require you to be anywhere in particular or care where you're from or where you live.

Here are some of the things you'll be doing:

Assisting with branding: look/feel, target audience personas, copy, etc
Lots of marketing automation buildout, ongoing optimization, and reporting: Email/Messenger/SMS using Drip and OctaneAI
Leading a digital marketing team to successfully execute and report on your marketing strategies
Performing CRO (and everything that entails) using Google Optimize and HotJar
Creating polls/surveys and more to find out as much as possible about our current target audience, as well as experimenting with new audiences / personas
Creating entire lead generation sequences (Content > Optin > Extra Data Collection > Lead Magnet Deliverable > Targeted Followup Lead Nurture, and then ongoing optimization and reporting on this)
E-commerce website product management and optimization

Here are some of the tools you'll be using and should be familiar with already or learn really fast:

HotJar
Drip
OctaneAI and ManyChat (we’d really love it if you have experience with one of these )
Typeform or similar
Airtable
Asana
Shopify (Shopify experience is required) /ReCharge
Zapier (zapier experience is required)
Google Optimize

Here are some of the KPI's and reporting you'll be expected to provide:

E-commerce sales and subscriptions
Leads generated
Ongoing measurement, reporting, and optimization of sales funnels
Product performance and ROI

What we require from a successful applicant:

At least a few years of experience generating a provable ROI in E-commerce
Experience working remotely with Asana
Experience with Zapier
Incredible attention to detail

What would earn you bonus points during the hiring process:

Experience in the Gaming, Anime or Asian snack niche
Solid experience with OctaneAI
Solid experience with Google Optimize

What we don't do:

We don't micromanage
We don't waste your or our time with “company culture”
We don't use slack, much less waste time in it. How awesome is that?! Really freaking awesome.
We don't make you physically show up anywhere or to anything, ever. 👊
We don’t really do meetings, so you’re going to need to be very good at taking the initiative and getting stuff done with minimal input.

That means that you:

Must be incredibly self-motivated and really eager to create (and prove) your ROI
Must be very communicative in Asana
Will work closely with the owners
Have to be stoked about working in a position that requires you to perform and rewards you for it
Shouldn't care about fluff (think: anything done by a Silicon Valley startup...) and should care about ROI

Perks:

Hardware & software if/as needed
Free Asian stuff if you want it
100% remote. 👊
No BS, just performance. Good performance? Earn more cash. We’re big on providing frequent and permanent raises for killer performance.
Everything listed in “What we don't do” (see above)