Flowium Email Marketing Lead Strategist

Work remotely
Full-time position

About Flowium

Flowium is a full-service email marketing agency for eCommerce brands and their owners. Our mission is to deliver result-driven email marketing solutions while applying our core values in every experience that our clients, customers, and team members have with our team. Email Marketing is our passion, and we remain dedicated and committed to being leaders within the industry.

Position Overview

We are looking for detail-oriented individuals with an incredible work ethic to join our team as Email Marketing Strategist. As an Email Marketing Strategist, your teamwork and communication skills are essential. You will work in collaboration with the Project Manager to build strategies to suit each client’s needs.

Our EM - Strategists specialize in Growth & Conversion Strategy, Reporting & Analytics, Customer Journey, Segmentation, and Client & Team Relations.

You’ll work with the Project Team and our clients representing various industries.

We are looking for long-term, committed individuals who want to establish a career for themselves. We are willing to train the right candidate, but a strong background in marketing strategies is required to do well in this role.

Responsibilities

• Hire, train, and manage Strategists, ensuring they are equipped to meet project demands.
• Interviews for potential hires to expand the strategist team.
• Conduct Training for new and current Strategists to maintain high performance standards.
• Facilitate Biannual Reviews and oversee Performance Improvement Plans (PIPs) when necessary.
• Lead the Weekly Strategist Training to discuss ongoing initiatives, challenges, and opportunities for improvement.
• Attend Team Member Meetings to foster collaboration and alignment across the service team.
• Responsible for Account KPIs/Metrics: including Email Attributed Revenue, OR, CR, Conversion, & Deliverability
• Advanced Strategy: Takes directive from the Project Manager to develop and achieve project objectives. Designs and implements strategies that drive results aligned with the client's goals and expectations.
• Data Analysis: including monthly reporting, market research, competitive analysis, advanced segmentation, RFM Data, & CDP analysis.
• Review account health and support QAS in implementing effective strategies
• Meet with the QAS each month and create an action plan for accounts with poor deliverability and revenue % below benchmarks.
• Work with Partner Relations Specialist in Partners Program
• Work collaboratively to ensure the right technology is being implemented in accounts

Required Experience & Skills

💥5-years experience in email marketing (Klaviyo experience is a plus!)

Driving results for our clients is the most important thing we do. You must have experience creating email marketing strategies and be comfortable working in Klaviyo. You should be someone who loves testing and using data to develop your strategy.

💥Fluent in English with Excellent Communication Skills

Since you will have at least monthly calls with American clients, you should be fluent in English. Strong interpersonal and communication skills are also crucial.

Time ManagementYou’ll be expected to manage your work schedule and the schedules of team members operating across many different time zones. Working early in EST hours may be required.

You’ll need terrific time management skills to hit deadlines and deliver excellent results.

💥Communication Skills

Email Marketing Strategists are great notetakers and comfortable conversationalists that intuitively understand how to best communicate with clients. Whether you’re writing a quick email or hopping on an hour-long call, you should be able to get your point across quickly and clearly.

💥Marketing or Sales Experience

Our Email Marketing Strategists are a client facing role. Flowium, and we want our clients to know they are in good hands. Experience with working in a sales or marketing environment is important when not only dealing with an array of people but the implementation of new ideas as well.

Qualities

• Passion for marketing and developing data-driven strategies
• A critical thinker who enjoys diving into the data
• A tech enthusiast who loves learning about new technologies and applying them to help clients reach their goals
• An independent worker who is responsible for their tasks
• A team player who enjoys working with a team of diverse backgrounds
• A leader with ability to share their knowledge in strategy creation
• A creative individual who implements new marketing concepts regularly
• A stickler for deadlines who wants the occasional curveball

Email Strategy & Implementation- 65%

Project Management - 20%

Client Meetings - 10%

Reports / Admin - 5%

What We Offer

• Remote Opportunity

You will join a global team that is 100% location independent and exclusively uses remote collaboration. As a self-motivated and responsible individual, you will be free to work from any location.

• Open Time Off Policy

We want our team members to maintain a flexible and healthy lifestyle with an overall work-life balance.

We support team members in managing their own time, including Paid Time Off. We’re proud to offer an Open Paid Time Off Policy where time off is not micromanaged or limited. We trust and respect our team members in their commitment to the overall success of Flowium.

• Cutting Edge Technology

We use the best tools available to make your process as smooth and as comfortable as possible. These include Asana, Slack, Loom, Miro, and Klaviyo. If you’re not familiar with a tool we rely on, don’t worry -- we’ll make you an expert.

• Develop Your Skills

We encourage professional growth daily. We offer professional development reimbursements on courses, books, subscriptions, and more. Flowium makes it easy to continue your personal and professional growth.

How to Apply 👇

Start your application on our website right here! 👇

We look forward to hearing from you.

🔥CTA: https://flowium.typeform.com/to/yTUiqEEh

🔥**ALL APPLICANTS ARE REQUIRED TO SUBMIT A BRIEF ENGLISH VIDEO INTRODUCTION.**🔥

Purpose: This video will be sent to the client for a more efficient screening