JW Agency Facebook Ad Strategist

Headquarters: Remote
URL: http://www.jessicawalman.com

• Manage client Facebook and Instagram advertising campaign funnels using the Facebook platform
  
  
  
• Understanding funnels and digital marketing strategies for all client campaigns and following the JW Agency process
  
  
  
• Develop customer segmentation and targeting strategies.
  
  
  
• Seek, create, and implement new areas of opportunity through research and analysis, campaign strategy, ad creative creation, campaign management, CPA optimization, and landing page testing
  
  
  
• Assisting with digital strategy development for new, existing and potential clients
  
  
  
• Providing insight and analysis of campaign performance on scheduled and ad-hoc basis
  
  
  
• Overall management of assets including review, revisions, pixel implementation, and loading of campaigns/ad sets/ads as needed
  
  
  
• Daily optimization of campaigns to ensure KPI’s are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long term.
  
  
  
• Respond to all communications in a timely manner
  
  
  
• Perform research on each clients benchmark trends and audience preferences

• Participate in all team meetings - daily, monthly and quarterly
  
  
  

• Review daily, weekly, and monthly reports to assist in determining trends and strategy shifts if necessary, and continue to move the client in an upward revenue path.
  
  
  
• Understand the JW Agency advertising process to ensure proper execution of job responsibilities.
  
  
  
• Produce high-level client results (CPL, CPA, ROI, etc.) 
  
  
  
• Confidently provide client results with very little oversight from management.

• All tasks are completed on time, correctly, and with little support.
  
  
  
• Communication with team members is clear and effective, along with professional and concise. 
  
  
  
• Continue to grow and learn new innovative strategies to bring back to the JW Agency. 
  
  

• North American time zone
  
  
  
• 40 hours+ / week available to JW Agency Team remotely
  
  
  
• 2+ years experience and knowledge of online funnel marketing strategies 
  
  
  
• Minimum 1-2 years Facebook Ads mastery 
  
  
  
• Knowledge of A/B testing practices
  
  
  
• Ability to have a big picture view while executing and managing details 
  
  
  
• A die-hard commitment to achieving results 
  
  
  
• Excellent analytical skills with ability to mine data to inform decisions 
  
  
  
• You prefer working with a fast-driven agency, where we’re always testing, and data is king 
  
  
  
• Excellent organization and time management skills to complete tasks on time.
  
  
  
• Ability to speak with clients in a calm and clear way via phone, email, zoom or other 3rd party tools.
  
  
  
• Knowledge of landing page or CRM platforms such as Clickfunnels, Leadpages, Aweber, Mailchimp, Convertkit, etc.
  
  
  
• Stay up-to-date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications
  
  
  
• Ability to be on all of the team strategic meeting calls
  
  
  
• High-speed internet access with an appropriate work space for client & team communications
  
  
  
• Preferred, but not necessary: Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook

To apply: https://docs.google.com/forms/d/e/1FAIpQLSd4Y-ER37pGVYQClwhdB3fDFYmg7tjNa7Yy0uAmSRmEltFusw/viewform?usp=sf_link