PolicyMe Growth Marketing Specialist

Overview of the Role

We’re on a mission to modernize insurance – making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that’s remained largely untouched by the digital revolution, and PolicyMe is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re looking for a Growth Marketing Specialist to help us build the future of insurance in Canada – and beyond.

In this role, you’ll partner closely with our Director of Growth, to accelerate how we acquire customers across multiple channels. You’ll combine data-driven problem solving, creative strategy, and an entrepreneurial mindset to identify growth opportunities, run experiments, and scale what works. This is an ideal role for someone who thrives in ambiguity, learns fast, and wants to play a central role in shaping a fast-growing business.

• Analyzing channel performance (Google, Facebook, and others) using Looker and other tools to ensure CAC and CPA thresholds are met.
• Owning day-to-day paid media operations while developing the ability to uncover new growth levers.
• Driving creative strategy: writing briefs, partnering with video editors and designers, and scaling output.
• Building, testing, and adopting AI-powered workflows to automate parts of the growth engine.
• Collaborating across teams to share insights that improve product, funnel, and conversion performance.
• Supporting new go-to-market initiatives, including upcoming launches in home and auto insurance.
• Acting as a generalist problem-solver — proactively identifying bottlenecks and tackling ambiguous challenges across the growth team.

• 2–3 years of experience in consulting, banking, strategy/ops, CPG, or a growth role at a startup/scale-up.
• Proven ability to use data to solve business problems, identify patterns, and generate insights (Excel, pivot tables, or visualization tools).
• Exposure to product marketing or business growth (e.g., go-to-market initiatives, customer insights, or revenue-driving projects).
• Curiosity and drive to experiment with AI tools and apply them to workflows.
• Entrepreneurial mindset — motivated by impact, ownership, and long-term business building.
• Strong work ethic, comfort with ambiguity, and ability to learn quickly.

• Experience executing digital marketing campaigns (Google Ads, Facebook Ads, or similar).
• Familiarity with data visualization tools (e.g., Looker, Tableau).
• Startup or scale-up experience, especially in growth or marketing roles.
• Strong product sense and commercial awareness of how growth levers connect to business outcomes.
• Ability to adapt quickly as channels, tools, and company priorities evolve.

• Generous PTO - 20 vacation days
• Access to stock options and a comprehensive benefits plan
• A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office
• Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
• Work with an empathetic, high-performing team in a flexible, results-oriented environment

About PolicyMe:

At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.

We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit www.policyme.com.

Commitment to Equal Opportunity:

PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Accessibility Statement:

PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.